Ever wonder why certain fonts are attractive, while others are just plain ugly? Apparently, there are few specific reasons behind this. For example, in most parts of Australia, almost everyone can recognize the Disney logo. That is a good design, right? However, you have to admit that the “D” in its logo is a bit confusing because it looks like a horizontally flipped letter “G”. Despite that, it’s still successful and popular among people—especially kids! The professional signwriters Perth design companies hire must know a thing or two. Today, if you are a business owner eyeing for a great digital sign company design Perth industries have today, you have to know these things first:


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1. The Whole and its Parts

Good sign writers know the Gestalt Typography Theory and Design Principles by heart. Gestalt suggests that when it comes to graphics, the whole is given more attention than the individual parts. Simply put, our human minds are designed to visually group things and see them as one, rather than concentrate on its details.

This is the reason why the Disney logo worked—the confusing letters didn’t matter as long as they were in harmony with each other. If there is significant relevance between the parts, then there is coherence—thus, the message of the design is successfully depicted to the audience. Good sign writers always incorporate this into their designs. If you own a small business in Perth who wants expertise from sign writers Perth design companies usually hire, then you must assess them if they at least know this principle. Click here Kingman Visual

2. Familiarity Doesn’t Always Breed Contempt

If you are a start-up business having trouble with your market recognizing your brand, then here’s something you should know: sometimes, people just don’t like the unfamiliar. You should opt for a good and experienced sign company Perth for LED signs and signage if you want your brand to have that element of familiarity.

Another reason why the Disney logo was successful was that of its consistency. The design is still being widely used today, that’s why it’s recognizable among people of all ages. If you’re an adult, a glimpse of the Disney logo instantly transports you to the past. It gives you a feeling of nostalgia, allowing you to form a warm connection with the logo.

3. Knowing Who You Are

Identity is a crucial element in a design. In order for your business to push through, one element that your brand design must possess is a strong sense of identity. Look for building sign writers in Perth who were trained to understand what your business stands for and apply it on the signage. The good sign writers Perth design companies usually employ are those who serve as good mediums in delivering the client’s message to its target market.

As a business owner, don’t ever hesitate to invest in your brand’s aesthetic. It plays a huge part in strengthening the morale of a company in good, bad, and ugly times. Remember, if there is harmony within a group, a message will be successfully communicated to its recipients. See more at http://www.kingman.com.au/